TransMedia Group to Promote New Book ‘Wildlife in Wild Lands’

Jan 2018

By: Laura Crawford Williams

TransMedia Group to Promote Wildlife Photographer Laura Crawford Williams’ New Book ‘Wildlife in Wild Lands’

BOCA RATON, FL. – Wildlife photographer Laura Crawford Williams is gentle as a lamb in person, but TransMedia Group will show the media a different side of her that can only be seen through her camera lens; it roars like a lion (!

“Our publicity will focus on Delray Beach resident Laura Crawford Williams’ awesome professional talent that’s so breathtakingly evident in her soon to be published book, “Wildlife in Wild Lands: Photography for Conservation in Southern South America,”  said TransMedia Group ( CEO Tom Madden, an author himself.

The book was created in conjunction with Fundación Parques Nacionales de Argentina (Buenos Aires) and sponsorship from the Tompkins Foundation, Aves Argentina, and Guyaki Mate Company. President Mauricio Macri of Argentina has written the Foreword.

“I can’t believe we are so close to having the printed books in-hand. It‘s been an amazing adventure, 10 years in the making,” said Laura, “For those who work in conservation, especially in South America, it is a true labor of love.”

According to TransMedia Group President Adrienne Mazzone,“ Every one of the 244 pages, featuring 113 beautifully captured species, inside Laura’s magnificent book is rivetingly poignant and beautiful.”

“Media will be flipping through six chapters of incredible wildlife photography accompanied by thought provoking captions in English and Spanish, as well as a bonus backstory chapter sharing storiesand images of her adventurous work in the field,” said Mazzone. “We will have the result of years of Williams’ extensive travels within the Southern Cone by early October – just in time for World Animal Month.” Added Mazzone

TransMedia Group will bring awareness to Laura’s award winning photography, who has been published in magazines such as National Geographic, National Wildlife, The Nature Conservancy, and Nature’s Best, by leveraging her previous publicity.

TransMedia Group plans to push Crawford’s book through media outreach, expository events, gallery exhibition, and arranged book signings, which will be instrumental to exposure. The team will introduce and promote a Kickstarter campaign to cover the cost of book production for “Wildlife in Wild Lands: Photography for Conservation in Southern South America”, which will officially be available and distributed on November 1st, 2017 following an online Pre-Sale.

TransMedia Group is a multi-lingual, full service public relations and marketing firm serving clients worldwide since 1981